The Business of Fashion, Beauty, & Style: Industry Insiders on Developing Products, Building a Brand, & Achieving Long-Term Success (Inside the Minds)
INDUSTRY LEADERS ON KEYS TO SUCCESS
Inside the Minds: The Business of Fashion, Beauty and Style is an authoritative, insider’s perspective on the ins and outs of fashion and beauty and the future of these businesses on a global scale. Featuring Presidents and CEOs representing some of the top fashion and beauty companies across the nation, this book provides a broad, yet comprehensive overview of the current shape and future state of these ever-evolving, fast-paced industries. From the processes involved in creating a product that stands apart from the rest, to attracting new clients and building a solid reputation, hitting on the importance of strategic marketing and advertising, meeting and exceeding customer needs, and constantly striving for innovation, these leaders articulate the finer points around fashion and beauty now, and what will hold true into the future. Discussing recent trends and changes, as well as the importance of delivering a quality product and profiting year after year, these authors raise critical points around the essentiality of good customer service and developing relationships with retailers and distributors. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts offer a wealth of details around what it takes to secure long-term success in these endlessly demanding and fully gratifying industries.
ABOUT INSIDE THE MINDS:
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, FMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.