likeable social media

Likeable Social Media

Photo Credit: Debbie Harris

A segment of a social network

A segment of a social network (Photo credit: Wikipedia)

If you want to learn how to create your brand and be amazing on the social networks…this book is for you!

Chapter Titles:

  • Listen First, and Never Stop Listening
  • Way Beyond “Women 25 to 54” Define Your Target Audience Better than Ever
  • Think–and Act–Like Your Customer
  • Invite Your Customers to Be Your First Fans
  • Engage: Create True Dialogue with, and Between, Your Customers
  • Respond Quickly to All Bad Comments
  • Respond to the Good Comments, Too
  • Be Authentic
  • Be Honest and Transparent
  • Should You Ask a Lot of Questions?
  • Provide Value (Yes For Free!)
  • Share Stories (They’re Your Social Currency!)
  • Inspire Your Customers to Share Stories
  • Integrate Social Media into the Entire Customer Experience
  • Use Social Network Ads for Greater Impact
  • Admit When You Screw Up, Then Leverage Your Mistakes
  • Consistently Deliver Excitement, Surprise, and Delight
  • Don’t Sell! Just Make It Easy and Compelling for Customers to Buy
  • Conclusion:  Just Be Likeable
  • Appendix:  A Refresher Guide to the Social Networks That Matter Most

THE SECRET TO SUCCESSFUL WORD-OF-MOUTH MARKETING ON THE SOCIAL WEB IS EASY:  BE LIKEABLE.

***More COOL Books In Mountainview Ranch Store***

Social Currency

Social Currency (Photo credit: Wikipedia)

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