likeable social media
Photo Credit: Debbie Harris
A segment of a social network (Photo credit: Wikipedia)
If you want to learn how to create your brand and be amazing on the social networks…this book is for you!
Chapter Titles:
- Listen First, and Never Stop Listening
- Way Beyond “Women 25 to 54” Define Your Target Audience Better than Ever
- Think–and Act–Like Your Customer
- Invite Your Customers to Be Your First Fans
- Engage: Create True Dialogue with, and Between, Your Customers
- Respond Quickly to All Bad Comments
- Respond to the Good Comments, Too
- Be Authentic
- Be Honest and Transparent
- Should You Ask a Lot of Questions?
- Provide Value (Yes For Free!)
- Share Stories (They’re Your Social Currency!)
- Inspire Your Customers to Share Stories
- Integrate Social Media into the Entire Customer Experience
- Use Social Network Ads for Greater Impact
- Admit When You Screw Up, Then Leverage Your Mistakes
- Consistently Deliver Excitement, Surprise, and Delight
- Don’t Sell! Just Make It Easy and Compelling for Customers to Buy
- Conclusion: Just Be Likeable
- Appendix: A Refresher Guide to the Social Networks That Matter Most
THE SECRET TO SUCCESSFUL WORD-OF-MOUTH MARKETING ON THE SOCIAL WEB IS EASY: BE LIKEABLE.
***More COOL Books In Mountainview Ranch Store***
Social Currency (Photo credit: Wikipedia)
Related articles
- It’s a social business (thehindu.com)
- Why Social Media is the New Customer Support Channel (Part 1) (avaya.com)
- The Purpose of Social Media Sites (joelcomm.com)
- Smart and Secure Social Networking for Business (theoriginali-blog.com)
- Social Media and Content Scheduling: Don’t Set it & Forget it. (socialmediaworld.com)
- How to Track (and Attract) Social Media ROI (indianaprolis.com)
- 7 Simple Concepts to Be More Likeable (slideshare.net)